Miscellaneous

USING MY AFRO TO ILLUSTRATE SUCCESS ON SOCIAL MEDIA

If you know me offline, you’ll be well aware that my hair changes on a regular basis. If you know me online then you’ll probably know that I post a random selection of content on different platforms from time to time and that most of that content gets a minimal response. Most of the things I post get no response whatsoever (unless you count spam), nor should they, most of it isn’t worth responding to. The majority of my posts aren’t for any form of commercial gain so it doesn’t matter, but from time to time my afro highlights the basics of how to be successful on social media.

First things first, the only way to guarantee how many people will see your posts on social media is to pay the social media companies to show them to a specific number of people. If you really want people to see your Facebook posts, tweets or Instagram posts then you have to pay Facebook, Twitter and Instagram. Ignore what an assortment of random people will tell you, that folks is a cold hard fact.

At this point, I’m sure you’re wondering what any of this has to do with my hair and when we’re getting to get onto social media and the lessons my hair can teach you. Posting things on the internet does not mean that anybody will see it. Some people will see it, lots of people might see it, but if you need people to definitely see it, it will probably cost you money. OK now that we have that out of the way, lets get back to my hair!

I have occasional spikes in the popularity of my online posts. I recently changed my hair and posted a picture on Facebook. That post generated 108 likes, which is considerably more than most of the things I post. The last big spike was my graduation and the time before that, was the last time I changed my hair and posted a picture on Facebook.

First rule of social media – choose the right audience. My personal audience on Facebook is made up of my family and friends. There are very few people on this earth who care how my hair looks, but of the tiny percentage of this planet’s inhabitants that do care, almost all of them are in my Facebook friends list.

I have very few hard and fast rules in my life, one of them is that I won’t be Facebook friends with people that I don’t know in real life and wouldn’t be willing to spend a couple of hours in a pub / coffee shop with. It’s a pretty simple rule, but it works for me and means that everybody on my Facebook friends list is a genuine friend / relative that I actually like. There are a few people on there that I wouldn’t want to be trapped in a lift with, but there isn’t anybody that I don’t like and that as far as I know doesn’t like me. This means that when I post things on my Facebook wall I’m sharing things with people who have a genuine relationship with me. The perfect audience. It’s highly unlikely that your business will find an audience as devoted as my friends and family but the key point is to steer well clear of the scatter gun approach.

There is a popular expression in digital marketing “Content is King” which has since been updated to include a secondary phrase “but Engagement is Queen” Creating interesting content is the starting point. It should go without saying that what you post, needs to be of interest to your audience. Boring irrelevant content is always a bad idea. If it doesn’t pass the “so what” test then it probably needs a rethink. “Claire’s new hairdo” passes the test of being at least mildly interesting to my selected audience. My relationship with “my audience” means that they are willing to engage with me online. Which in real life, means that when some of my friends see the picture of my new hairdo, that they “do something”, they click the like button, they comment, they post emojis and gifs, all of which signals to Facebook that this post is of interest. Once Facebook decides that my post is of interest, they show it to more of my Facebook friends and those friends engage with the post by liking and commenting etc.

As a web developer, I primarily work with small businesses, most of whom are using social media as a part of their business and most of whom are not seeing results. A lot of this is due to confusion about how Facebook works, especially for small businesses. If 100 people like your Facebook page, that does not mean those 100 people will see everything you post. The fact that Facebook is “free” leads people to think that it’s cheap way to market their business and it can be, but if you need 100 people to see your posts then the only way to guarantee that is to pay Facebook to show your posts to 100 people and more importantly, to pay Facebook to show your posts to the right 100 people. There is a lot of misinformation about Facebook and how it works, but as most of that has nothing to do with my hair, I’ll leave that for another day.

I DON’T HAVE TO LOVE EVERY LAST INCH

By Claire Worthington Leave a Comment

For those of you in a hurry I’ll condense this post into the following sentence: Disliking my hair doesn’t mean that I don’t love myself.

For those of you with the time and inclination to indulge my ramblings here’s the longer version:

There are certain aspects of my physical being that I like and some that I don’t. I also have certain physical aspects that I feel completely neutral about. As I’ve got older certain things have moved from one list to another, but despite disliking various individual parts of me, I like myself. Why wouldn’t I? In the grand scheme of things I’m pretty alright. I don’t have any festering self loathing issues that need to be dealt with. I’m fine.

Since I started this blog I’ve become increasingly conscious that there are people out there who have decided how I feel about myself and I’m not impressed.

I’m a fan of the natural hair movement. Your natural hair is nothing to be ashamed of and I wholeheartly feel that the beauty and diversity of afro hair should be celebrated. The part I’m not so impressed with is the weird notion that any black woman wearing a weave or using hair relaxer hates themselves. Other variations on this theme are that we hate or reject our heritage and / or wish we were white. That’s a pretty big leap.

Problems always occur when people start making global assumptions about people they have never met. It’s also undesirable, in my personal opinion, to start lecturing people on what they should and shouldn’t do with their own bodies.

I’m an educated woman and I’m well aware of the various factors that have resulted in some black women feeling that they have to alter their appearance. I also understand the commercial and media influences, which have affected the visibility of black people over the years. I know and understand about the “othering” of people of colour and I am well aware that these things influence what any society would view as “normal” All this aside, my experiences as a black woman born and raised in the UK does not automatically mean that I have issues and I would appreciate it if people would stop assuming that I do.

As a little girl I always wanted to have long blonde hair. I’ve never had any interest in having white skin, but I spent much of my youth daydreaming about waking up one morning with long blonde hair.

The crux of the matter is that when my mum did my hair, it hurt. There’s the problem right there. 5 year olds don’t like having their hair done if it hurts and little girls with active imaginations have the capacity to resolve their fake problems in creative ways. I’ve always been a pragmatic individual. There were two possible solutions to my problem.

Get my mum to stop doing my hair – indefinitely
Change my hair to something that doesn’t require an afro comb

I was a little girl in the 1970s and there was definitely a lack of diversity on the three available television channels. The straight haired blonde models on the adverts certainly didn’t look as though they regularly cried at the prospect of having their hair done. They were very smiley and spent a disproportionate amount of time shaking their heads for no reason. Their exaggerated head movements showed off their lovely long hair. When I copied them nothing happened, and I mean nothing. Short afro hair doesn’t move, no matter how much you try.

I was quite imaginative as a kid and would regularly improvise the long hair I wanted with an assortment of props, the most popular ones being a pair of tights or a long woollen cape, presumably from somebody’s christening outfit. The important thing was that I could wear it on my head and that they’d move when I twirled, unlike my afro which didn’t.

As the years went by I discarded the props and buried my afro under an assortment of shop bought hair, in every imaginable colour and when it wasn’t hidden it was chemically treated it to within an inch of it’s life. My hair has been, Toni Braxton in the 90s, short and other times so long that it tries to strangle me in my sleep. It has been braided, permed, relaxed, cornrowed, beaded, weaved and on occasion left entirely to its own devices. Throughout all of this nonsense, at no point have I wished that my skin was a different colour. I’ve wished I was taller, slimmer, curvier, quieter and occasionally smarter but never whiter.

The days of changing my hair will probably never stop, but the one thing that definitely should, is other people projecting their ideas onto people like me. I’m lucky enough to exist in a place and time where I have the freedom to be whoever I choose. The little brown girl recreating the Harmony hairspray advert didn’t need your approval and the grown woman version doesn’t either.

Don’t look at my shop bought hair and make assumptions about me or how I perceive my identity. My hair, my choice.

IT’S ANOTHER ME – MY SCARY BROWN DOLL

By Claire Worthington Leave a Comment

One of my most treasured possessions is a baby doll. By modern standards she’s not the prettiest of dolls, but she means a lot to me because I’ve had her since I was very small.

My doll is made of hard, dark brown plastic, her straight hair is molded into her mainly bald head and for some reason her eyes are orange and they close noisily when you lie her on her back. My children think she’s scary and one in particular regards her as the sort of thing more at home in a horror film than a children’s playroom.

Although my doll is now wearing a pink fluffy romper, that wasn’t her original outfit, she inherited that after three decades or more of being naked. At some point in the gap between playing with dollies and becoming sentimental and middle aged, her clothes along with lots of my other toys will have been given away. When she arrived on Christmas morning she was wearing a hand knitted orange and white dress with a matching hat. That retro number has long since disappeared and the fact that she had no other clothes, suggests that she probably didn’t come with an outfit.

As a little girl, although she was always there I don’t remember playing with her very much, but I was always very fond of her. I definitely didn’t like her as much as my Tiny Tears. Tiny Tears was the must have toy of 1970 whatever, because she weed herself if you fed her water and squeezed hard enough, which was quite impressive in those days.

So why do I have this weird attachment for her? There are two main reasons.

The first reason is that she’s a connection with my childhood. I’m increasingly fascinated with things that remind me of being a little girl. I have an entire Pinterest board dedicated to things from my childhood including television programmes I watched, Ladybird books, toys I owned, and sweets they no longer make. My doll reminds me of being a little girl and keeping her is a way to remember those days.

The second reason I’m so attached to my doll is because as the only brown doll I owned at the time, she was one of the few toys that actually reflected how I looked. I allegedly exclaimed that she was another me when I received her. All my other dolls were white and usually had blonde hair and although Tiny Tears, Sindy and Barbie were always my favourites, they didn’t look like me. To be honest “Little Claire” with her straight molded hair and orange eyes didn’t either but I knew that she was like me. It was a poor imitation but at least she was supposed to look like me and for whatever reason her hard plastic skin and noisy orange eyeballs never bothered me.

Finding dolls with brown skin is much easier to do now and they are no less attractive than their paler counterparts, although strangely enough they are sometimes referred to as “ethnic”, presumably to avoid the whole “should we call it brown?” question. If you’re buying a doll in 2018 you have a wider set of choices. Large companies are offering a range of different skin tones. Skinny and blonde may still be the default, but at least other options exist. There are also lots of small companies who are creating beautiful dolls in every skin shade.

Showing children that they are unique, but not unusual, is important. The images they see on television and in magazines matters. The characters they read about in books and the physical attributes of the toys they play with matters. My orange eyed scary doll was a part of my childhood and although we didn’t look alike she was and will forever be, another me.

BLACK HISTORY MONTH

By Claire Worthington Leave a Comment

October is Black History Month here in the United Kingdom and so far I have spent it all with my natural hair. It isn’t a deliberate statement but the timing does seem to work.

I still scowl at my reflection in the mirror first thing in the morning, but I’m OK with it. My hair looks the same as it did when I was eleven, but the main difference is that I now bother combing it properly and putting a bobble in it.

As per usual there are people wanting to know when we’ll be celebrating white history month and wondering why black history needs it’s own place in the calendar. The short version is that if I, as a black woman, have made it into my mid 40s without knowing anything about the history of black people in the United Kingdom then there is a problem in which stories are being shared. I shouldn’t have to go and seek out this knowledge, it should already be there alongside the rest of things I was taught at school. There is no way for my children to understand their ancestry if I don’t.

As American television programming takes over more of the UK schedules, there is a danger that Black history will only ever be seen through the lens of how things were / are in the United States and the stories of black Britons will be lost. I know about Martin Luther King and Malcolm X, but how many black British men and women do I know the stories of? Not enough. If nothing else Black History Month is an annual reminder of how much I don’t know and a prompt to find out more.

By the end of the month my afro will almost certainly be buried under a new set of hair extensions, but hopefully I’ll have some new knowledge to go alongside the new hairdo.