Archives for April 2018

Village Web Company is the name of my business. I primarily build websites for small local businesses but I also offer help with social media, digital marketing, SEO or anything that involves a computer. My customers vary a lot and I’m lucky enough to have built websites for shops, charities and even a junior football team. Being a small business I understand the pressures they’re under and whenever I can, I try to steer them in the right direction and most of them take my advice – eventually!

When I originally set up my business I traded under the name WorthyOnTheWeb as that’s how I’m generally known online, but after a while I decided to rebrand as the Village Web Company. I wanted something that sounded more professional and that didn’t necessarily limit the business into simply being a solo pursuit. It was hard to imagine my felt tip pen sketches and personal nickname being used for any employees I might have one day.

After a lot extremely poor quality DIY branding, I eventually engaged somebody to redesign my logo. As part of the rebrand, I also purchased some digital artwork. The decision to buy the Village Web Company artwork was probably one of the best business decisions I’ve ever made. I’m not a graphic designer and although I’ve managed to master most of the tools, it still takes me longer than I’d like and I’m not always happy with the end result. For a very reasonable amount I bought the image, including a commercial licence. In less than an hour I was able to download the image, edit the skintone, upload the finished result to my website and order my business cards. It would have taken me at least a day to create that image from scratch, it wouldn’t have been an original idea and the end result wouldn’t have been as professional. Artists add little touches that the rest of us don’t and there are times when it’s worth paying for that expertise.

I create the artwork for the Suburban Afro website myself, primarily as a way to improve my skills and I developed the cartoon me, with some inspiration from a number of Illustrator tutorials I found online. I’m happy to pick and choose when I create my own artwork and when I support other artists by paying for their work, it all depends on the project. It took me a long time to get the hang of the pen tool so I’d hate to lose the skills I worked so hard for.

Although this website is dedicated to complaining about my hair, along with the occasional epiphany about actually having nothing to complain about, online I’m generally better known as WorthyOnTheWeb. I build websites for a living and SuburbanAfro was a project I started because I wanted to experiment with some WordPress themes and wanted a blog to play with. I have several personal websites and blogs dotted around the internet, most of which need to be updated including the WorthyOnTheWeb website.

WorthyOnTheWeb was a “temporary” name I came up with for a Twitter account I set up in 2010. When I first started working in digital I was advised to get on Twitter, which turned out to be great advice. It’s a brilliant source of information, contacts and inspiration for anybody working in web development or digital marketing. I already had an existing Twitter account which I set up in 2008 when somebody I barely knew fell for the “invite all your contacts to join Twitter” ruse regularly employed by the platform but I decided to start a new account with the intention of separating my personal and professional social media. Aside from the extra work of maintaining an additional personal account, it just feels more authentic to maintain a single presence most of the time. I’m already responsible for managing a number of branded social media accounts, so multiple personal accounts is a step too far. As a sole trader it’s hard enough to separate yourself from your business, especially if you are the only employee. When I started my own web development business I decided to use WorthyOnTheWeb for my business name, used some had drawn cartoon artwork and created a blog designed for small business owners without a digital background.

I eventually decided to rebrand my business as Village Web Company and maintain the domain as a personal site. I have a few ideas but my to do list is quite long at the moment so it might take a while before I get around to updating it.

My original Twitter account is still there and occasionally retweets things, the Suburban Afro Twitter account exists mainly to publicise blog posts (and test out social media tools) so if you are genuinely interested in the random thoughts I tweet on the train or the things I care enough about to publicly comment on, then feel free to follow me on Twitter as WorthyOnTheWeb.